Home Sports The Unbelievable Story On How Nike Got Its Tagline, 'Just Do It'

The Unbelievable Story On How Nike Got Its Tagline, ‘Just Do It’

Inspiration is drawn from anywhere, and what’s a living testimony to this idea is the tagline of one of the most recognized sporting brand Nike – Just Do It.

nike just do it

About a few decades ago, when Wieden+Kennedy got the job of branding Nike, Dan Wieden came up with this wild idea. Okay, here we would want you to imagine a man with so much pressure of delivering an idea to an upcoming sporting brand. He hadn’t slept the whole night; he had five different teams working on five different unrelated ideas, and what more these times did not ask for taglines!

Dan Wieden was going through one such night, and was scribbling ideas on it! And we’re sure it has happened with you too. When it’s the twelfth hour, and you have only no time left, you suddenly feel immensely capable of accomplishing tasks. And just then, he picked up the line ‘Just Do It.’

nike just do it

Well, that’s not what makes the story great. Let’s take you back a decade more in history. This time, you’re seeing this guy from Portland, who is a spree killer. He’s Gary Gilmore. He had a July murdered two people, and granted a death penalty for the same. He was handed over to the firing squad to finish him off. And just as we have seen in many dramas, he was asked his last words.

Have you guessed it yet? ‘Let’s do it’ is what he said. And THAT is what had stayed with Dan! And to add a dash of emphasis, he changed it to “Just Do It.’

And just as all great ideas get ridiculed in the beginning, he was too.

And the rest is history.

Recommended For You

10 Interesting Facts About Women’s Cricket That Will Surprise You

It's true that Women’s Cricket had never got the attention it deserves. The recent development in this format has made the situation of Women’s...

Trending Now

Americans Try ‘Frooti’ For The First Time, Watch How They Reacted

Frooti is a popular brand in South Asia created by the makers of Parle-G which is another popular biscuit brand of India....

Meet Veronika Black: The Undeniable Angelina Jolie Doppelganger

Veronika Black, the 27-year-old is taking social media by storm and she says herself that it’s because of the resemblance she has to Angelina Jolie – more specifically, her hair and lips.

8 Amazing First Date Tips You Can Try Without Hurting Your Wallet

Your first date should be full of excitement, interactive where you both can get to know each other and one should be genuine while expressing themselves. As whatever one experience on there first date whether its the good one or bad one, the complete image of the day one holds life long in there mind.

20 ‘Just Girly Things’ Parodies That Will Make You LOL

Every nice thing will be made fun of on the internet. This “Just Girly Things” thing is not safe either. People took it and...

Do You Know Why Do Words Appear Backward In A Mirror?

A lot of people seem to ask this question when they wear a T-shirt in front of a mirror. Why are the...

People Reading Now

23 Most Beautiful Female Golfers In The World

Golf, a male-dominated sport that has never allowed women to enter into the ‘holy’ space, is making way for them! We see...

Women Who Play Games Are Much Sexier Than Non-Gamers

Women are sexy. Be it a gamer or non-gamers. However, women who love playing video games are a rare species. You don’t...

23 Hottest NBA Cheerleading Squads That Makes The Game Even Hotter

NBA Cheerleaders are basically the ladies that are practiced and train as solid as any athletes and they define themselves off fields...

Ever Wondered How ‘Duck Out’ Became Synonymous With ‘Zero’ In Cricket?

If there is anything that can stop a normal Indian for at least a few seconds then it must definitely be a...

The Unbelievable Story On How Nike Got Its Tagline, 'Just Do It'

Share via