Shopping in Delhi is not just shopping. It is practically an entire experience. From bargaining in Sarojini Nagar to exploring the crowded lanes of Chandni Chowk and hunting fashion deals in Lajpat Nagar, Delhi markets attract thousands of shoppers every single day. Add street food stops, endless walking, and overflowing shopping bags to the mix, and the outing quickly turns exhausting.
Most people begin their shopping trip full of excitement. But after a few hours, things usually become chaotic. One hand carries shopping bags. The other holds a phone, wallet, or food. Eventually, moving through packed markets starts feeling more stressful than enjoyable.
Now, a Delhi-based startup believes it has found a solution for exactly that problem. A startup called CarryMen is going viral online after offering shopping assistants in Delhi markets starting at ₹149 per hour. Their tagline is simple: “You Shop, We Carry.”
While some internet users are calling it a smart urban convenience service, others are questioning whether the idea reflects innovation or simply another example of startup culture overcomplicating everyday life.
In Lajpat, you can now pay ₹149/hr for someone to carry your bags, wait in food queues, walk you to the metro, find you a place to sit, and even set up a foldable chair.
— Khush Mahajan (@YesKhush_5) May 23, 2026
interesting biz !! pic.twitter.com/zS5lmi5E4w
According to the startup’s official website, CarryMen provides trained assistants who accompany customers during shopping trips across Delhi markets.
The assistants are mainly there to help carry bags and reduce the stress of navigating crowded shopping areas. However, the service reportedly goes beyond simply lifting shopping bags.
The assistant also walks alongside customers throughout the market, helps them move comfortably through crowded lanes, and accompanies them to nearby metro stations or parking areas if required.
The startup claims the goal is to make shopping more relaxed and convenient, especially in busy marketplaces where carrying multiple bags quickly becomes exhausting.
The concept instantly grabbed social media attention because it targeted a very real problem faced by frequent shoppers in Delhi.
Interestingly, CarryMen also offers optional add-on services for extra charges.
According to reports, customers can request facilities such as baby carriers, baby prams, N95 masks, umbrellas, mobile charging support, and even foldable seating arrangements during their shopping trip. The startup appears to position itself as a convenience-focused service designed to make long market visits easier for customers.
CarryMen currently offers multiple booking packages ranging from 30 minutes to four hours. The pricing reportedly starts at ₹79 for 30 minutes, while the four-hour package costs ₹599.
The affordability of the service became one of the biggest points of discussion online. Many users admitted that the concept initially sounded unusual, but after imagining crowded Delhi markets, some began to see its practical value.
Anyone familiar with Delhi’s shopping culture probably understands why the startup idea gained attention so quickly.
Markets like Sarojini Nagar Market, Chandni Chowk, and Lajpat Nagar Central Market are famous for affordable shopping, but they are equally known for heavy crowds and narrow lanes.
Shoppers often spend entire days exploring stores, bargaining with vendors, and eating street food while constantly carrying bags.
Many women end up balancing handbags, shopping packets, phones, wallets, and food at the same time. Families too often rely on husbands, children, or relatives to help carry bags throughout the shopping trip.
That reality is exactly what CarryMen seems to be targeting. The startup’s service is essentially offering convenience and physical assistance rather than just transportation or delivery.
