Uber, India’s leading mobility app, has launched a new campaign called #SafetyNeverStops to address women’s safety challenges and raise awareness about safer transportation options. This 360-degree marketing campaign uses humor to discuss the serious issue of women’s safety and emphasizes Uber’s ongoing efforts to make every ride secure.
The campaign features stand-up comedians like Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman. Through nine short films, it uses humor to highlight the everyday safety concerns women face. These films are set in public spaces such as markets, offices, and transit stations, showing how women make decisions to ensure their safety in relatable and sometimes funny situations. The message, “Women’s safety isn’t a joke,” strikes a balance between humor and seriousness, sparking meaningful conversations about the issue.
Ameya Velankar, Uber India & South Asia’s Head of Marketing, shared that the company is committed to enhancing safety through a mix of technology and human-led initiatives. He explained that humor helps make the serious topic of safety approachable, fostering trust and engagement with the audience while showcasing Uber’s efforts to make rides safer.
The #SafetyNeverStops campaign is running across various platforms, including print, social media, and outdoor advertisements, aiming to create a wide impact. Uber’s continued focus on safety ensures that women feel more secure while traveling.
