How many brand taglines have we memorized over the course of our lives, just so that they may sell a few products? The number is just too high to count. Brand tagline writers have always been so good that their taglines can seep into the long-term memory of even the most forgetful students.
We mostly prefer to remember these taglines through the filter of nostalgia, coloring those words with the simple joys of childhood memory. But take a second look at them today, and you’ll realize that many of those catchy brand taglines also mean something else entirely.
If you’re still confused about what we’re talking about, then a TikTok user illustrates this point perfectly for you.
Well, that short minute was enough to ruin a major part of our childhood! She has even pointed out the dirty innuendos hiding behind the taglines of our favorite childhood snacks. We will never look at the tedha Kurkure the same way again!
Those Pepsodent ads were also prime entertainment for young Nepalis back in the day. But now, those ads are ruined forever, too. Because what else goes raatbhar dhishum dhishum, and is not Pepsodent?
We didn’t want to think about it, but now that we have, we’ve been forced to think back on all the other brand taglines that were hiding dirty meanings in plain sight! Here are a few of them.
Center Fruit
“Kaisi jeeb laplapaayee!”
Surf Excel
“Daag achhe hain!”
Amul
“The taste of India!”
Amul Macho
“Yeh toh badaa toing hai!”
Ujala Fabric Whitener
“Chaar Buundo Wala!”
Tata Sky
“Isko lagaa daala toh life jhingalala!”
Pepsi
“Yeh dil maange more!”
M-Seal Sealant
“Ek tapakti boond aapki kismat badal sakti hai!”
It seems like the old dudes working at India’s advertisement companies were quite a mischievous lot! What other double-meaning taglines can you point out from well-known brands?
