Recently, the internet came across something unusual inside a store at a mall in China. What was it all about? It showed live models not walking the ramp, but doing the treadmill at a clothing store’s display area.
A video that surfaced from the premises and is now going viral across social media platforms showed real-life models working out on the treadmills instead of mere mannequins standing stationary.
While this might have sounded like a “wow” idea, it appeared “weird” to others. Netizens sparked a debate over the Chinese mall ditching mannequins to use live models on treadmills, worrying about their shift hours and more.
Before you read the comments, check out the video that has taken the internet by storm. It shows two models walking on separate treadmills placed right next to each other at the outlet’s entrance.
The visuals showed different models walking on the treadmill reportedly outside a designer clothing outlet in a Chinese mall, ITIB.
“Perfect job for me and my cardio queen”, read the video, as it rolled out online. “Chinese shopping malls use live mannequins, models walk on treadmills to attract customers”, said an X user who posted it online.
On a raised platform, two models stood next to each other, balancing themselves and walking their respective treadmills. The exercise equipment wasn’t guarded. Information about the work hours and salary was not reported. Earlier this year, social media posts pointed out that the clothing brand, which is said to offer its products at Zara-level pricing, is looking to hire models to walk the treadmill at the mall.
